Are you looking to set up your first live stream? There are a few things you need to know. Figuring out the factors involved in live streaming can be daunting, but if you read about how to engage your audience through live streaming, it’ll come easy to you. We’ll help you put your best foot forward.
Identify Your Core Target Audience
To reach your target audience, you first need to learn who they are. How do you create a flawless stream if you don’t know who you’re talking to? If you want to be a success, you need to know the following:
- Age is an important factor. It should determine what you’re livestreaming. Videogame streams on Twitch will garner more attention from the teenage to the young adult group. Still, if you create content on YouTube for those same people about constructed languages—another popular choice for young people—they might yawn in boredom.
- Spending habits are another important consideration. Does your topic compel a person to spend money? If it does, you’ll likely need to target people who have the amount you want them to spend. If you’re looking to engage someone for free, this opens a wider audience but can cut into your bottom line. In this case, a freemium model might be ideal.
- Take a person’s interests into consideration. If you know what they like, you’ll be able to speak to them more effectively. Self-interest is king in marketing, and it’s a tried-and-true method of engaging your audience when you livestream.
The Platform
Check out these tips for finding the right platform. The list isn’t exhaustive, but it is a good way to flesh out how you will reach your audience.
- The platform matters. YouTube is accessible to all ages and interests, but Twitch is a stellar choice for people who stream video games. In that vein, Patreon is an excellent choice for independent creators of all kinds, including writers and artists. Social media sites are a must, and you should have one as a creator. You can find a Discord for any topic and a podcasting service.
- Ultimately, while the choice is yours, you need to focus 90 percent of your attention on wherever your target demographic will choose as their home.
Bring On Knowledgeable Speakers
Bring in speakers that know what they’re talking about and resonate with your audience. A good example of this is The Joe Rogan Experience. Rogan interviews top thinkers from all walks of life, and it’s perfect because his marketing is geared toward the modern intellectual. Following the first step, you should know your marketing demographic by now. Getting popular figures on your platform is an excellent way to reach them.
As you build your live stream, you want to cultivate insight. This is the ability to know who your customers are and what they want. It’s the first step in creating an effective livestream. If you follow these steps, you’ll be on your way to a great first stream!