The Monster Energy Up & Up Festival has announced the launch of its hotly-awaited first college music festival of 2021. The Spring Madness Festival Competition will feature 50+ colleges and universities competing to win a performance by some of the the largest headliners ever to grace the Up & Up stages. Subtronics, Oliver Heldens, Kaskade, Tchami, as well as a handpicked lineup of student talent will deliver earth-shattering, private, and compliant performances for each winning school.
The three-day competition will run March 10 – 13, with colleges facing off to gather the most RSVPs to win. Yappa will be the official voting partner for the contest, which will take place on the Up & Up website and give fans a cool, fun way to participate. The eight winning schools will produce their own “Spring Madness” festival featuring a headliner, a handpicked lineup of student performers, contests, giveaways, and online meet & greets. While tickets to the shows are free, they’ll only be available to the winning schools.
“We’re excited to continue our tradition of bringing unique and meaningful experiences to college students,” shares Steven Ferraro, Up & Up Festival Co-Founder. “Since it debuted in 2016, the Monster Energy Up & Up Festival brand continues to grow — even through these times — largely in part to our passionate community of student ambassadors.”
The Spring Madness campaign will also hail the return of the $10K Talent Showdown — a variety talent competition featuring students who possess extraordinary talents. Students can compete for the $10,000 grand prize plus additional prizing by sending video submissions to 10ktalentshowdown.com or by using the hashtag #10KTalentShowdown on TikTok. Once the 10 finalists are revealed, fans will vote for the grand prize winner using Yappa. (For all details go to 10ktalentshowdown.com.)
Student mentorship has always been a huge component of every Monster Energy Up & Up Festival, and the Spring Madness Festival is no exception. Student interns will be equipped with top-of-the-line production equipment and receive valuable coaching from the internal Up & Up team on mastering top music industry skills — from event staging to marketing to management and beyond. The Monster Energy Up & Up Festival continues to provide a place for students to cultivate careers and self-growth through hands-on learning experiences. Since 2016, tens of thousands of students have competed annually, producing campus Up & Up Festivals with breakout EDM artists like Alan Walker, Troyboi, Slushii, Two Friends, Elephante, NGHTMRE, San Holo, and more. Lastly, Monster Energy Up & Up has announced the launch of Club 100, a virtual college venue premiering February 21st, which will host a monthly event featuring musical performances, national artist appearances, notable industry guest speakers, educational opportunities, games, giveaways, and more.
To learn more about the Monster Energy Up & Up Spring Madness Festival Competition, visit upandupfestival.com.
ABOUT THE MONSTER ENERGY UP & UP FESTIVAL: Largest national college festival promoter in the US powered by a community of ambassadors. We produce festivals by empowering student bodies to compete and win them. The Up & Up’s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period and the top colleges with the most pre-sales earn their way to work with our team to craft music experience of-a-lifetime, while also gaining unprecedented industry experience. Past headliners include Cash Cash (2016), Alan Walker (2017), GRYFFIN (2018), Two Friends (2018), Slushii (2019), and Elephante (2019).
ABOUT MONSTER ENERGY:Most companies spend their money on ad agencies, TV commercials, radio spots and billboards to tell you how good their products are. At Monster Energy, we chose none of the above. Instead we support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favorite bands can visit your hometown. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality.